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Following
last month’s post on Resume Writing Tips, I thought I would continue on that
theme with an article about “cover letters.”
However, just
before I get into my article on the 9 Cover Letter Tips, there is something that
I need to clear up.
Frequently there
is confusion about the exact meaning of the term “cover letter.”
That’s because
when most people use that term, they don’t realize there are TWO main types of
cover letters. There are “document transmittal cover letters,” and there are
“resume cover letters.”
Some people have
even gone so far as to name ALL letters “cover letters.” That’s plain wrong of
course, but there are some actual books/ebooks that have been published
referring to cover letters as if ALL types of letters are cover letters. Go
figure? So, to find out the real scoop on cover letters, keep reading …
DOCUMENT COVER
LETTERS
A document cover letter is a letter of transmittal that explains and conveys an
attached document to a second party.
The types of
documents that this type of cover letter is used for typically include: reports,
plans, legal papers, applications, manuscripts, contracts, travel documents,
booklets, manuals, brochures, product samples, photos, artwork, etc.
A document cover
letter is normally a short one-page business letter that very briefly explains
the attached or enclosed document(s) that is being sent. It only contains the
essential information such as why the document(s) is being sent, what the
recipient is expected to do with it, and any applicable deadlines.
RESUME COVER
LETTERS
When most people use or hear the term “cover letter” they are thinking of resume
cover letters.
Resume cover
letters are used for one purpose only; to convey a resume or curriculum vitae to
a prospective employer. (These are also sometimes referred to as “application
letters” if the letter is used to forward a resume or CV, particularly when
responding to a “public” job advertisement.)
A resume cover
letter is normally a concise one-pager that introduces you, explains why you’re
writing, summarizes your key skills, abilities and experience, and asks the
recipient to get back to you. Its main purpose is to capture the attention of
the recipient enough to get that person to look at the attached resume with
interest.
Of the two types
of cover letters, by far the most commonly requested at my Writing Help Central
Web site is the cover letter for a resume or curriculum vitae.
9 RESUME COVER
LETTER WRITING TIPS
When drafting a cover letter for a resume or CV, there are a number of important
rules of thumb to follow. The following list is an adapted summary of a similar
list in my eBook Instant Home Writing Kit.
1.
Address it to a specific person
Even when sending an unsolicited resume to a company you should take the time to
find out the name of the appropriate person and write the letter to that person.
At least it will reach their office. Resumes sent to “Dear Human Resources
Manager” are almost always a waste of time. Name someone specifically and it
will at least make it into an in-basket.
2.
Keep it short and focused
Remember, your resume already says it all. Keep the letter short and focused and
don’t repeat what is already in the attached resume or c.v.; especially
verbatim. Never exceed one page in a cover letter.
3.
Carefully proofread it
This is critical. If your cover letter stops readers short in their tracks with
an obvious typo or a blatant grammatical error, you’ve already shot yourself in
the foot. In many cases they won’t need to read any further. After all, if you
can’t get an important one-page letter right, what else will you get wrong? Any
errors in the cover letter are self-sabotage.
4.
Be enthusiastic
Express your interest in the job and the new company with enthusiasm. Show that
you really want the job, and that you would really like to work for that
particular company. Giving a specific reason or two for your enthusiasm wouldn’t
hurt.
5.
Focus on needs of the employer
Throughout your cover letter make it clear that you are interested in the needs
of the employer. You are there to help them. You are part of the solution. Try
to make this the subliminal message of your entire letter.
6.
Show that you’ve done your homework
Demonstrate a good knowledge of the company and industry for which you are
applying. A one-liner, or a phrase or two in the appropriate place in your
letter that shows you are interested, and understand the company’s problems,
will give you instant credibility (i.e. do some simple Internet research).
7.
Use the appropriate “buzzwords”
Every organization has its own ways of doing things and its own lingo. Look
through key documents such as annual reports, corporate websites, etc. Try to
spot key words, terms, and phrases that are often repeated. Every company has
them. Use as many of these “hot buttons” as you can in your cover letter - where
appropriate of course. For example, if the “Message From the CEO” in the annual
report mentions the phrase “action plan for the future” three times, make sure
you somehow work that term into your cover letter. Don’t overdo it though.
8.
Summarize your skills and abilities
If possible, without making the letter too long, and without repeating the
wording in your resume, summarize your overall skills and abilities in
bullet-point form. This can make them stand out in a way that they wouldn’t,
buried in the resume or c.v.
9.
Promise to follow up
In the final paragraph, clearly state that you will be following up by telephone
in a few days to see if you can answer any questions. Make sure you do this.
Industry experts say that over 80% of people never do this crucial follow-up and
just wait for the phone to ring.
The challenge of
course, is to try to address all of these points in a three or four paragraph
letter. It can be done!
To see a typical
“Resume Cover Letter” click below:
http://www.writinghelp-central.com/cover-letter.html
— By
Shaun Fawcett
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